top of page



To better serve its diverse luxury customer base, INFINITE LUXURY GROUP has grown to five distinct divisions, across the whole of Asia, India and the Middle East.

Our clients span a wide range, from luxury hospitality, wellness, travel specialists, lifestyle experiences and brands of multiple categories.

Whether your luxury business needs a very targeted approach focused on Chinese social media, influencer/KOL engagement or you prefer a full representation service, including sales, marketing, integrated communications and social media management, our divisions have the expertise to support your project. 


Where once the raison d’être was to amass wealth, live life in the fast lane and display signs of upward mobility, now the priorities have changed.

Individuals have realized that life should not simply be about chasing goals and meeting targets only. It should allow time to sit back, explore new directions and enjoy all the good things we have around us.

INFINITE LUXURY was born to connect the most discerning, contemporary global consumers to the most unique and bespoke travel and lifestyle experiences, to create journeys aimed to capture their imagination and deliver never ending luxury. Our Raison d’Être is embodied in our motto -

“Lifestyle without boundaries”.

About1 - LowRes.jpg
About4 - LowRes.jpg


INFINITE LUXURY was born to connect the most discerning, contemporary global consumers to the most unique and bespoke travel and lifestyle experiences,. 

The Company was established in 2010 in Hong Kong, then it immediately extended its presence in the region with a China headquarters in Shanghai, rapidly followed with offices in Beijing and Shenzhen to allow for a full coverage of the Greater China market. Soon followed partnerships in Japan, India and Dubai to offer our clients a full spectrum of services and geographical coverage across the whole of Asia, India and the Middle East. 

With a carefully selected portfolio, Infinite Luxury has supported over 500 luxury hospitality, travel, wellness, and luxury brand projects from six continents. Whether it is sales, marketing, communications or local social media management, we provide an array of services under one roof, with cost-effective and customizable solutions, that may be individually designed to suit every company’s needs and goals to implement a wide-range of strategies and programs to position and market our clients.



Founder & CEO

Joanne is a multi-lingual Dutch-Chinese born in The Netherlands. With a specialization in sales, marketing and public relations from a hotel management school in The Netherlands, she focused her career in the luxury segment. She is a seasoned sales and marketing executive, who has acquired over twenty years of experience in the luxury hotel industry with some of the most renowned luxury hotel groups such as Shangri-La, Mandarin Oriental, The Ritz-Carlton.


In 2010, she founded INFINITE LUXURY to offer luxury hotels, travel experiences and luxury brands an array of services to promote their properties, brands, and experiences in Asia with a strong focus on the Greater China market. Ten years on, and hundreds of properties and businesses promoted, Joanne’s passion for everything related to luxury living and travel continues with an even stronger desire to inspire

Asian consumers.

20200726 JTP b - LowRes.jpg


Our hotels are heaving of affluent Chinese travellers and our market share continues to grow. Well done and please keep up the good work. We are confident with Infinite Luxury continued commitment. The Address Hotels + Resorts, Armani Hotels and Vida Hotels are bound to be immensely successful in the China market.

Group Chief Marketing Officer

Emaar Hospitality

Amit Arora

bottom of page